SDCC Shopping Guide and Exclusives
San Diego Comic-Con is upon us! Aside from the exclusive trailers and contents from the highly anticipated Hall H presentation, one of the main draws of SDCC is the convention floor. Rows and rows of booths selling shirts, exclusives, signings and more. It gets crowded quickly so how do you make the most of your time while you're on the floor?
I'm putting together a shopping guide to help you make the best use of your time. Be sure to check back often as I will be adding new exclusives releases as they are announced.
Includes exclusives from:
- Elhoffer Design
- Hero Within
- Her Universe
ELHOFFER DESIGN - Booth #932
To say I've become obsessed with Elhoffer Design is an understatement. Since meeting Catherine Elhoffer at WonderCon in March, I've added 6 pieces from her collection to my closet. What I love about Elhoffer is that she uses high-quality and locally sourced material to create the most comfortable clothes. Her design looks great and flattering on all body types and almost all of her pieces have practice features such as pockets, which is more necessary than you think.
This year Elhoffer Design will be bringing some spectacular exclusives to SDCC that you won't want to miss. Nine items have been announced so far, six being exclusives and three designs launching at the convention. The exclusives will be sold only at SDCC while the launch designs are will be available for purchase at SDCC and may be available on the website depending on stock after SDCC.
Let's take a look at the exclusives below:
I own the Oversized Crops sweater (in red, yellow, and navy blue) and love how soft and airy it is. You can wear it off the shoulder for a relaxed look or with a tank underneath if you don't want to show your midriff. I love that she's doing a variation of the cropped sweaters for SDCC.
The wrap dresses are to die for! Honestly, pictures don't do it justice. I've seen the Magical Maxi Wrap Dress (in green and black) in person and it is stunning. I can only imagine the pink and blue dress looking just as beautiful. The Dark Faerie is the one I got my eyes on. The purple pops against the black and can we talk about those sleeves? You can bet I'll be running to the Elhoffer booth on preview night and to add it to my collection. Be sure to keep your eyes on her website to stay updated on all SDCC exclusives and announcements.
Hero Within - Booth #2047
Blending geeky and sophisticated fashion, Hero Within mostly known for their menswear line featuring subtle designs such as Batman, Superman, The Flash and more. They've started to create a collection for women, including two dresses inspired by Wonder Woman and Batman. CEO Tony Kim is no stranger to SDCC, and this year he's showcasing a brand new Marvel collection. Back in March, Hero Within announced the partnership with Marvel Entertainment and Marvel Comic and have been teasing some of the designs on Instagram. So far they have released two exclusives.
The first is the Black Widow Cropped Hoodie.
This fleece hoodie boldly features the Black Widow logo on the front, a drawstring hood, long sleeves with the Avengers logo on sleeves, 'Black Widow' written on the back and a raw-cut cropped hem. The hoodie looks incredibly comfy and perfect for summer nights.
The second exclusive is the 80th Anniversary Superman Blazer.
With Superman's crest silhouette integrated on the back. The interior is red like Superman's cape and features seven pockets! If you've seen Hero Within's blazers in the past, you know this is something worth adding to your closet.
There are plenty more exclusive to be announced from Hero Within so be sure to check back to their website or Instagram so you don't miss out. Exclusives will be sold in limited quantity each day at Booth #2047
Third exclusive (announced on July 9th) is the Wonder Woman denim jacket for women. We've seen the first iteration of this jacket in Men's size and while I know many ladies purchased a Men's small to wear, my 5'1 frame was just swimming in that. I am thrilled there's a women's version of this denim jacket as it is more fitted for our bodies. The is priced at $119 and features the Wonder Woman logo on the back.
Her Universe - Main floor #1323, Lucasfilm Pavillion #2913T
Long time readers know how much I love this brand. Each year at SDCC I try to purchase at least one item from Her Universe. Last year, I got the black denim Avengers jacket and it was my only purchase from the convention. I have a feeling this year I'm going to have a hard time picking only one item to buy... During the Her Universe Update panel at Wonder Con, Ashley Eckstein and Hot Topic gave us a sneak peek at the designs of the upcoming collection "Destination Disney". This is a full collection inspired by Disney Princesses and it includes apparel, shoes, accessories, beauty, and more!
We saw design sketches (illustrated by artist Ashley Taylor) of Ariel, Rapunzel, Jasmine, Moana, Mulan, and Tiana. I squealed at the mention of Mulan's shoes, which Eckstein aptly nicknamed "Mu-shoes". There's more! Her Universe have been venturing into beauty, release eyeshadow palettes in theme with "Avengers: Infinity War" and "Solo: A Star Wars Story" as well as makeup brushes. During the Wonder Con panel, Eckstein mentioned Little Mermaid inspired makeup brushes (dinglehoppers, anyone?). Each item in this collection will be under $100 and will be available at Hot Topic this summer. But I'm hoping to see it on display or even for sale at SDCC. I will update as Her Universe release more information, for now take a look at the design sketches below:
While it is not clear if this collection will be available for purchase at SDCC, it will definitely be available at Hot Topic. Get your wallet ready because I have a feeling this collection is going to be one of Her Universe biggest one yet.
**EDIT on 7/13 to include a sneak peek of the Clone Wars collection**
Eckstein took to her Instagram, posting a photo with her fellow Clone Wars cast members. She writes:
"Soooo, I *might* have designed a fashion collection to celebrate the 10th Anniversary of Star Wars The Clone Wars and I *might* have invited my friends over to the office today to model it for me... #starwars #clonewars#sneakpeek #comingsoon #sdcc"
As you can tell from the photo, this collection will have something for men and women and I am beyond excited to see more Ahoska apparel. Will we see this at SDCC as well?
For all my fellow geeky fashionistas out there, don't miss the Her Universe fashion show on Thursday, July 19th at the Manchester Grand Hyatt. Door opens at 5:15 pm.
Kidrobot Exclusives - Booth #5145
Super cuteness alert! Hello Kitty and friends plushies, Jeremyville Chia Dunny, and Bobcephala are all coming to the Kidrobot booth!
From Sanrio we're serving up cute kitty realness with fries! In a plush container with removable fries this is a snack too adorable to eat. Need a burger to go with your fries? Pick up our new 2.5 inch plush burger charms- perfect for a key chain on backpack.
Feeling groovy? The Kidrobot x Jeremyville Chia Dunny helps you spread the love. Bring some art-forward foliage into your urban jungle with a Dunny that says Cha-Cha-Cha-CHIA! Inspired by 60s love, brighten your day with our SDCC exclusive.
It wouldn't be a Comic Con for KR without a Bob's Burgers exclusive. Get ready ready primp and gallop our way into your collection with this exclusive colorway of our fan-favorite Bobcephala Medium Figure. From the hit episode The Equestranauts and standing at 7 inches tall, Bobcephala steals back that extra special Chariot along with a place on your shelf.
Nickelodeon - Booth 4113
Nickelodeon is throwing back tot he 90s with these exclusives only available at their booth (#4113). From Spongebob to Rocko's Modern Life, you'll want to stop by to get a peak. I'm most excited about the Lisa Frank x Spongebob collab because I was all about Lisa Frank and yes, I need another makeup pouch. Description for the exclusives as well as
"Nickelodeon is bringing the Teenage Mutant Ninja Turtles, INVADER ZIM and more to life at Comic-Con International: San Diego 2018 through one-of-a-kind virtual and real-world experiences. Attendees can get their fill of both new and nostalgic Nick with retail items spanning original Rise of the Teenage Mutant Ninja Turtles figures, an all-new Nick Box, enamel pins designed by artists at Nickelodeon Burbank and additional items celebrating favorites SpongeBob SquarePants, Rugrats and INVADER ZIM."
Playmates SDCC Exclusive Rise of the Teenage Mutant Ninja Turtles Figures
Based on the new Rise of the Teenage Mutant Ninja Turtles TV series debuting this fall, Playmates is unveiling four SDCC exclusive figures featuring Raph, Leo, Donnie and Mikey.
- Each figure is individually sculpted and styled based on the TV series with heights ranging from 4.25” (Mikey) to 4.75” (Raph, both Donnie and Leo’s heights are 4.5” tall). Each figure has 13 points of articulation and comes with their new core weapon accessories.
- All the Rise of the Teenage Mutant Ninja Turtles action figures will feature exclusive, additional decoration and details on the figures and accessories.
- Each figure comes in a highly collectible and personal fifth panel window box. All fifth panel window boxes will be placed in a protective 2018 San Diego Comic-Con corrugate inner noting the name of the Turtle included.
SRP: $30.00 each
Lisa Frank x SpongeBob Pouch
‘90s icons SpongeBob SquarePants and Lisa Frank unite for the first time to deliver a collaboration that nostalgic dreams are made of. This pastel rainbow cosmetic bag features SpongeBob and Patrick in the colorful and imaginative Lisa Frank universe and is available exclusively for SDCC.
Action Vinyls x The Loyal Subjects exclusive Rocko
The '90s called and they want their shirt back! Rocko is making an Action Vinyls debut at SDCC with a Neon '90s exclusive throwback fit. Each articulated collectible known widely as Action Vinyls figure stands at 3" tall and Rocko even comes equipped with his loving pooch Spunky. Quantities are limited, so be sure to pick up yours today!
Action Vinyls x The Loyal Subjects exclusive Tommy
Hang on to your 'diapies babies, we're going to Comic Con! Everyone's favorite Rugrats hero, Tommy Pickles is making an Action Vinyls SDCC debut this year with a splash. A splash of chocolate milk that is, with this exclusive Chocolate Milk Stained Tee color variant. Each articulated collectible known widely as Action Vinyls stands at 3.25" tall, and Tommy even comes equipped with his signature baby bottle filled to the brim with that tasty chocolate milk. Be sure to nab yours today!
Kidrobot Purple Reptar
“I am Reptar, hear me ROAR!” It’s time to take home Tommy Pickle’s favorite T. Rex with the Reptar medium figure from Kidrobot. This lean, mean, cereal-eating machine stands at approximately 7” and is ready to dominate your collection today, with a bowl of cereal in hand and enough in the cereal box for seconds!
FOCO Eekeez Zim and Gir Figurines
Enjoy some Earth-conquering fun with Invader Zim Eekeez Figurines from FOCO! Each poly resin figurine stands 4 inches tall and comes in window packaging, making them a must-have for fans and collectors alike. This series includes figurines of Zim and GIR.
SRP: $15.00 each
Nickelodeon Enamel Pins
Designed by members of the Nickelodeon Animation Studio, these six pins are the result of a studio-wide design contest to deliver original, hand-crafted designs exclusive to SDCC. Featuring Rise of the Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Double Dare, INVADER ZIM, The Loud House and Rugrats, only 250 of each pin will be sold, making them a collectible you won’t want to miss.
SRP: $10 each
The Nick Box
Grab your bathing suits and get ready to make some popsicle stick crafts because the Nick Box is back for the summer with an all new theme--Camp Nick Box! Each Nick Box comes filled with exclusive collectibles, apparel, accessories, home goods and so much more, featuring all your favorite classic Nickelodeon shows. The Nick Box is a quarterly, subscription service that brings your most memorable Nickelodeon experiences right to your front door, but the Camp Nick Box at SDCC features a SDCC exclusive.
This installment features these items and more:
- Camping Rocko Vinyl Figure – Grab your Fish-O-Matic and join Rocko, Heffer, and Filburt on a camping trip. This vinyl features Rocko as seen in the episode Hut Sut Raw.
- Hey Arnold! Helga Bobblehead – Whether you’re building a shrine or secretly writing love poems about your summer crush, Helga will be there to lend her expertise.
- Camp Anawanna Water Bottle – It’s important to stay hydrated when you salute your shorts!
- Pasture Puffies Reusable Lunch Bag – Now you can enjoy Heffer’s favorite snack! Well, kinda… Just pack this SDCC exclusive insulated bag with your favorite snacks and get ready for that Hall H line.
Limited quantities of the Camp Nick Box will be available at the Nickelodeon booth (Booth #4113) each day during the convention.
Customized T-Shirt and Tote Station
Fans can purchase a t-shirt and tote from the retail shop and customize it on the spot with characters and art from their choice of seven fan-favorite Nick shows: Rise of the Teenage Mutant Ninja Turtles, SpongeBob SquarePants, The Loud House, Double Dare, INVADER ZIM, Hey Arnold! and Rugrats.
SRP: Tote $15; T-Shirt $20; Baseball Tee $25
I'll be updating this post as more exclusives are announced so be sure to bookmark this page and check back often!
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